01 CASE STUDY
Tezos x Misfits
SMG instigated early partnership conversations between Misfits Gaming Group, an esports team, and Tezos, an industry-leading blockchain.
The multi-year deal included a combination of marquee branding and sponsorship rights, integrated business practices, and community-building content, as well as supporting the launch of Misfits Gaming Group’s blockchain gaming platform, Block Born.
In addition, Misfits agreed to refocus its $10 million gaming incubator MSF/IO, to become the MSF Tezos Gaming Incubator. The incubator aims to help identify and invest in esports and gaming startups, as well as startups that build directly on the highly secure, energy efficient Tezos blockchain.