TEAM VITALITY REVEAL TEZOS AS MAIN TECHNICAL PARTNER
Paris, 07 January 2022. The Sports Marketing Group (SMG) is thrilled to have enabled one of the most exciting partnerships in esports and gaming between Team Vitality and Tezos, the world’s most advanced blockchain, in a landmark technical partnership that will revolutionize the Team Vitality fan experience.
Through the biggest partnership in Team Vitality history, the brands will unite to give the organization’s community world-first ways to engage with its star players, made possible by the pioneering and energy efficient open-source Tezos blockchain.
”The historic partnership is one of the biggest in European esports history
Through the biggest partnership in Team Vitality history, the brands will unite to give the organisation’s community world-first ways to engage with its star players, made possible by the pioneering and energy efficient open-source Tezos blockchain.
Championed across the world’s biggest games and on the biggest stages in esports, Tezos will be represented by top-performing Team Vitality rosters and star athletes and through unrivalled brand visibility across the esports ecosystem. 2022 is set to usher in a new era for Team Vitality following its commitment to the largest talent investment ever made in esports.
Spanning 2022, 2023, and 2024, this partnership, one of the biggest in European esports history, will bring Team Vitality closer to its fans than ever before, give the community unprecedented access to their favourite teams, and reward them for their support.
Team Vitality will collaborate with the Tezos ecosystem on educating fans on the benefits of blockchain as part of the gaming experience and showcase the advancements of these technologies.
Esports and gaming fans are some of the most tech savvy and engaged communities and through the Tezos blockchain, Team Vitality will show clearly the huge benefits of the blockchain technology and the importance of using and developing it responsibly to create an engaging fan-centric experience.
Record-breaking deal facilitated by SMG
This technical partnership is one of the first moves into the rapidly growing esports industry for the Tezos ecosystem. Esports and gaming are a key vertical for the blockchain world and the Tezos ecosystem is committed to supporting the growing blockchain and gaming ecosystems. The association with Team Vitality reflects the attractiveness and ability of Europe’s leading esports club to support the Tezos ecosystem in this effort.
Tezos is the world’s most advanced and energy efficient blockchain, using proof of stake technology which has a significantly lower impact on the environment than proof of work technology, used by other market-leaders. The ground-breaking partnership will aim to engage the esports and gaming communities with blockchain and promote the sustainable development and use of the technologies.
“This is truly a game changing partnership for Vitality, which feels appropriate given 2022 is set to be the biggest year in our history,” said Nicolas Maurer, CEO, Team Vitality. The opportunities Tezos can bring to strengthen the relationship between us and our fans is incredibly exciting, and we’re immensely proud to have Tezos join us on this journey.”
“This is a significant step forward for Europe’s leading esports team as the blockchain and gaming industries continue to build a fan and player-centric future for esports” added Mason Edwards, Chief of Staff, Tezos Foundation.
“The decision from Team Vitality to choose the energy-efficient Tezos blockchain as a technical partner is another signal to the established and growing gaming vertical that low gas fees, forkless upgradability, and ease-of-use are the key factors driving the next wave of adoption for blockchain technologies. I’m thrilled to see Team Vitality join the Tezos community.”